The Business Times
SUBSCRIBERS

Etihad's expansion strategy faces test

Will airline increase its global footprint with investment in Alitalia?

Published Thu, Feb 6, 2014 · 10:00 PM
Share this article.

[FRANKFURT] A potential deal to buy a stake in troubled Italian airline Alitalia could be the biggest test yet for Abu Dhabi-based Etihad's strategy of using stakes in ailing airlines as an easy way to expand its global footprint.

Etihad's collection of minority airline stakes stretches from the Seychelles to Ireland and Australia, and dates back to the purchase of an almost 30 per cent stake in Air Berlin at the end of 2011.

What Etihad calls its "airline equity alliance" strategy differs from that of larger regional rivals Emirates, which is striking out on its own, and Qatar Airways, which in a surprise move, turned to the OneWorld airline alliance last year to boost its network coverage.

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Transport & Logistics

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here