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BT EXCLUSIVE

Ferrari rolls out plans to raise buyer numbers, payouts and margins

It unveils new product niche called 'Icona', plans for hybrid engine derived from F1 tech

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The Monza SP1 and SP2 are powered by Ferrari's most powerful 12-cylinder engine. With 812 horsepower, the single-seat (SP1) and two-seat (SP2) speedsters can hit 100 kmh in 2.9 seconds and need only another five seconds to reach 200 kmh.

Maranello, Italy

FERRARI will mine its past to turbocharge future profits. And don't expect a Sport Utility Vehicle (or SUV) to add a penny to its coffers in the near future.

Those are two elements of the product strategy unveiled by new chief

sentifi.com

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