The Business Times
SUBSCRIBERS

Fiat Chrysler's audacious boss eyes bigger rival GM

Published Tue, Sep 1, 2015 · 09:50 PM

Washington

EVER since Henry Ford's mass-assembly line unleashed the relentless logic of scale on the modern auto industry, big automakers have always eaten the small. This Hobbesian dynamic has bred a race of global behemoths, all of which are suddenly eyeing each other as growth prospects evaporate in the once-promising markets of China, Brazil, India and Russia.

Smaller and more troubled than those in the top tier of automakers, Fiat Chrysler would normally be prey for a larger competitor. But its audacious chief executive officer, Sergio Marchionne, has seen a flash of weakness in the eye of one of the great whales, and seems intent on attempting to reverse the natural order by forcing a takeover of General Motors.

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Transport & Logistics

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here