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Find this 1 on Lazada

BMW is partnering Lazada to launch its new 1 Series. Should car salespeople be worried?

The all-new BMW 1 Series: BMW is mulling over making other products and services available on Lazada. Users could eventually book test drives on the site, buy spare parts or make service appointments.

Mr Chang hopes to reach a tech-savvy base that's more receptive towards using an e-commerce platform.


SOMEONE had to be the first, and it was this 1. BMW is launching its new 1 Series on Lazada, thereby becoming the first car brand in Singapore to introduce its latest model on an e-commerce platform.

Eleven units of the new 118i will go on sale at the site at 8am on Sept...

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