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Find this 1 on Lazada

BMW is partnering Lazada to launch its new 1 Series. Should car salespeople be worried?

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The all-new BMW 1 Series: BMW is mulling over making other products and services available on Lazada. Users could eventually book test drives on the site, buy spare parts or make service appointments.

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Mr Chang hopes to reach a tech-savvy base that's more receptive towards using an e-commerce platform.

Singapore

SOMEONE had to be the first, and it was this 1. BMW is launching its new 1 Series on Lazada, thereby becoming the first car brand in Singapore to introduce its latest model on an e-commerce platform.

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