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Homegrown taxi app books a ride for Ivory Coast middle class

Many of Abidjan's backstreets and alleys have never been named, as is often the case in African towns and cities. To get round this, Africab maps the addresses of clients and familiar landmarks.


IN bustling Abidjan, a homegrown company has tapped into the global taxi app revolution that has spawned Uber and other online transport networks.

While Uber has already jumped into several African markets from South Africa to Egypt, Africab seeks to provide Ivory Coast's

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