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Honda faces long haul to recoup its jet development costs

A consultant reckons it has likely spent roughly US$1b on the jet programme since the early 2000s

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Mr Fujino says: "The Hondajet is meant to evoke the image of being the sportscar of business jets. We wanted it to have the 'wow' factor of a beautiful car."

Tokyo

AFTER three decades building an airplane from scratch, Michimasa Fujino, 56, chief engineer of the Hondajet, might have to reach a ripe old age to see Honda Motor Co's pet aviation project recoup its development costs.

Honda has declined to reveal the costs, but the carmaker...

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