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Lufthansa Group going digital in a big way
For example, it can generate extra revenue by selling upgrades; streamline maintenance work; and boost customer loyalty with easier booking and even grocery services
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Nisha Ramchandani
Published Sun, Apr 8, 2018 · 09:50 PM
Singapore
FROM robots to predictive maintenance, the Lufthansa Group is pushing hard on a wide-ranging digital strategy as it strives to reposition itself through digitalisation.
In 2017, the group announced it is investing 500 million euros over four years to drive its digitalisation efforts. This covers its airlines across the group - which include SWISS, Eurowings and Austrian Airlines - as well as to its maintenance, repair and overhaul (MRO) and cargo operations.
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