Luxury cars offer more models, but find fewer buyers
Consumers prefer sport utility vehicles while companies like trucks
DeeperDive is a beta AI feature. Refer to full articles for the facts.
New York
OVER the past several years, luxury carmakers such as BMW and Mercedes-Benz have added a dizzying array of variations to their model lines, in hopes of attracting buyers from rival brands.
But the strategy is not working out.
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