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Maersk rolls out digitisation strategy in bid to stop customers from turning into rivals

Retailers such as Amazon want smooth delivery as well as better information about shipments

Taking greater control of shipments would give Seattle-based Amazon more flexibility and help it avoid possible congestion in its warehouses.

"Amazon is a threat if we don't do a good job for them. If we don't do our job well, then there's no doubt that big, strong companies like Amazon will look into whether they can do better themselves." - Soren Skou (above), CEO of AP Moller Maersk


THE world's biggest container shipping line is trying to stop customers like and Alibaba Group from becoming competitors in just a few years' time.

"Amazon is a threat if we don't do a good job for them," said Soren Skou, CEO of AP Moller Maersk. "If we don't do...

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