New LC takes Lexus closer to emotion target

Singapore

LEXUS is striving to be a "more emotional brand", and it plans to achieve this through styling and performance. The result? Future models from the luxury division of Toyota will "embrace lifestyle".

According to Koji Sato, chief engineer of the Lexus LC flagship coupe, Lexus has traditionally focused on building "a great car". But now, it also wants its cars to be associated with "a better life and better experiences".

"We are creating a car that is at the same time providing a better experience with the car. Like driving to a good dinner, or being by the sea and feeling free. This kind of experience is important, and to do that, we focus…