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New LC takes Lexus closer to emotion target

The carmaker wants to build not just great cars but cars associated with "a better life and better experiences"

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Published Sun, Dec 18, 2016 · 09:50 PM

    Singapore

    LEXUS is striving to be a "more emotional brand", and it plans to achieve this through styling and performance. The result? Future models from the luxury division of Toyota will "embrace lifestyle".

    According to Koji Sato, chief engineer of the Lexus LC flagship coupe, Lexus has traditionally focused on building "a great car". But now, it also wants its cars to be associated with "a better life and better experiences".

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