Nissan chases US sales gains as discounts lift it beyond Honda
July reports likely to show Nissan deliveries up 3% amid falling sales projected for Honda, Toyota, Ford and GM
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Southfield, United States
NISSAN Motor Co is growing faster in the United States than any mass-market carmaker and edged past rival Honda Motor Co in this year's first half. That might not be a good thing for Nissan's bottom line.
Chief executive officer Carlos Ghosn wants Nissan to pass Honda and get 10 per cent of the North American market. Yet Nissan's growth this year has been helped by more generous incentives to customers and by selling more low-margin vehicles to rental fleets, which have risen faster than any other carmaker's.
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