SIA back in hangar for strategic MRO
Efforts include US$325m cabin upgrades, intensified codeshares, premium economy seats, new JVs and turning around weak units
Singapore
IT'S tough being Singapore Airlines (SIA). Faced with arguably one of its most trying periods yet, SIA has its work cut out to position itself on a stronger footing for the long-haul, and its efforts may take time to bear fruit, analysts say.
The group - which has never turned in a full year loss in over 40 years of operations - faces a new playing field these days, with rival carriers nipping at its heels and budget carriers stealing market share.
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Transport & Logistics
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