SIA revamps website, raises allowance for checked-in baggage

FACED with stiff competition from both low-cost and full-service carriers, Singapore Airlines (SIA) is striving to set itself apart by rolling out customer-centric initiatives, such as higher baggage allowance and an upcoming redesign of its website.

The SIA group has announced that SIA and Silk-Air are boosting checked-in baggage allowance across all cabins from Nov 15.

Separately, at a results briefing yesterday morning, Singapore Airlines chief Goh Choon Phong said the SIA website is expected to undergo further improvements to make it more user-friendly and intuitive.