Silicon Valley looms large over Geneva Motor Show

Geneva

DIETER Zetsche, the chief executive of Daimler, began a meeting with reporters at the Geneva International Motor Show on Tuesday by half-jokingly asking them not to spend more than half the allotted time talking about Apple.

It was an indication of how much Silicon Valley has set its sights on the car industry, and how companies like Apple and Google have intruded on what could reasonably have been expected to be one of the most cheerful industry gatherings in years.