Startups hope to shake up the US$17b moving industry in US

New York

ADAM Pittenger, who has moved six times in six years, shares his home in Hoboken, New Jersey with his girlfriend and a roommate. With his frequent first-hand experience as a guide, he started a company this year to help make moving less of a chore.

His company, called Moved, is one of several that hope to shake up the nearly US$17 billion moving industry with new technology and on-demand services. Meanwhile, traditional moving companies are coming up with their own innovations as more consumers prefer to conduct their business on computers and smartphones.