Takata plans campaign to urge US drivers to fix faulty air bags

Washington

TAKATA Corp, whose exploding air-bag modules have been tied to eight fatalities and the largest-ever US vehicle recall, is planning an extensive advertising campaign to urge consumers to get the defect fixed.

The outreach efforts for a series of massive recalls affecting 11 carmakers and an estimated 32 million vehicles include targeting high-humidity states such as Texas and Florida first. The company opted for a regional approach, Takata said, to ensure the availability of replacement kits.