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Tesla bets on risky assembly line strategy
It is skipping traditional preliminary step in building new models and ordering permanent, more expensive equipment as it races to launch its Model 3 sedan
A prototype of the Model 3 (above).
PHOTO: REUTERS
Mr Musk (above) expects the rollout of the car to help the company deliver five times its current annual sales volume, a key target in Tesla's efforts to stop burning cash.
PHOTO: REUTERS
San Francisco
TESLA Inc chief executive Elon Musk took many risks with the technology in his company's cars on the way to surpassing Ford Motor Co's market value. Now he is pushing boundaries in the factory that makes them.
Most carmakers test a new model's production line by...
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