Toyota hybrid bet pays off as dieselgate ignites Europe demand
Japan carmaker is on track for roughly a 40% jump in annual sales of petrol-electric vehicles in the continent
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Tokyo
FOR years, Toyota Motor Corp focused on pushing its hybrid models in Europe, avoiding a diesel-for-diesel competition with market leaders including Volkswagen AG. The Japanese carmaker's strategy is finally paying off.
In the first full year since Volkswagen's emissions scandal threw the German giant into disarray, Toyota is on track for roughly a 40 per cent jump in annual sales of petrol-electric vehicles in Europe. Hybrids are set to account for more than half of Toyota's deliveries for the region by the end of the decade, according to Karl Schlicht, executive vice-president of the carmaker's European division.
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