You are here

VW idea of giving up US mass market under fire

US dealers are heading to the carmaker's headquarters in Wolfsburg, Germany, to tell executives they fervently oppose the suggested strategy

Mr Diess (above) wants to focus on improving pricing and profits with better sport utility vehicles, instead of chasing big numbers, says a person familiar with the matter.

Southfield, Michigan

THE suggestion was startling: Maybe VW should give up on selling cars to America's masses.

It was late January, at the Detroit car show, and Herbert Diess, the global chief of Volkswagen AG's namesake brand, was sounding out US dealers as the company grappled...

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to