You are here

VW starts journey to win back Americans

Company executives trying to win back consumers at the annual Detroit auto show and, later this week, persuading regulators that VW has found a way to fix the problem

Volkswagen is grappling with the emissions mess by raising incentives on its vehicles to stir more demand, and giving dealers financial credits for diesel cars on the lot that they cannot sell.


EVER since Volkswagen admitted in September to cheating on diesel emissions tests in the United States, its sales and grand plans for growth in the US market have nose-dived dramatically.

Now, executives of the German carmaker are embarking on what is perhaps the ultimate...