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VW starts journey to win back Americans

Company executives trying to win back consumers at the annual Detroit auto show and, later this week, persuading regulators that VW has found a way to fix the problem

Published Mon, Jan 11, 2016 · 09:50 PM

    Detroit

    EVER since Volkswagen admitted in September to cheating on diesel emissions tests in the United States, its sales and grand plans for growth in the US market have nose-dived dramatically.

    Now, executives of the German carmaker are embarking on what is perhaps the ultimate hard sell - trying to win back consumers at the annual Detroit auto show and, later this week, persuading regulators that VW has found a way to fix the problem.

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