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VW to ditch 'pretentious' Winterkorn-era slogan Das Auto
Its leaders, anxious to proclaim a reformed corporate culture, have criticised it as out of step with a company trying to show new-found humility
Add BT as a preferred sourcePublished Wed, Dec 23, 2015 · 09:50 PM
Berlin
SCARRED by a public relations thrashing over its "Dieselgate" scandal, Volkswagen is planning an image offensive, and its "Das Auto" global advertising slogan is an early casualty.
Launched in 2007 under ousted boss Martin Winterkorn, the slogan has had the advantage of simplicity, merely meaning "The Car". However, the German carmaker's leaders, anxious to proclaim a reformed corporate culture, have criticised it as out of step with a company trying to show new-found humility.
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