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With makeover of luxury Acura, Honda aims for brand survival, China revival

Mr Hachigo speaking during a presentation at the Tokyo Motor Show last October. Reviving the Acura crossover sport utility vehicle is one of the biggest challenges the Honda CEO faces.


AS PART of a broader makeover, and even the survival, of its stalled luxury Acura brand, Japan's Honda Motor Co will launch a new small crossover sport utility vehicle this year in China to compete with BMW and Audi in the world's biggest car market, two individuals closely...