NOVI Health fights chronic diseases person by person, behaviour by behaviour

Singapore

DOCTORS often advise diabetes patients to eat less white rice; but without any support at home, it is hard for patients to change such a deep-seated habit, noted Dr Sue-Anne Toh, a specialist trained in endocrinology and internal medicine.

"The burden of lifestyle conditions is already upon society . . . But to address these challenges, it's not just (about) medical intervention, but tackling the root of the issue, the choices that one makes around lifestyle habits - food, physical activity, stress management and sleep . . . and scaling this from an individual level to a population level," she said.

This is the gap in health care that Dr Toh hopes to fill with NOVI Health, the bootstrapped healthtech startup that uses technology and data to take health care …