Up, up and away

THIS WEEK'S TOPIC: What are the most important attributes of an excellent organisation? Why is it necessary for your firm to continue to scale new heights?

Philip Yuen Chief Executive Officer Deloitte Singapore

NO matter the nature of its business or the industry sector that it operates in, an organisation should be attuned to what is its key differentiating factor - its competitive advantage - in the marketplace today and in the future. An excellent organisation takes steps to protect and continuously improve its competitive standing, constantly bringing better value compared to its competitors.