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Driving Aviva's digital transformation

Chris Wei says Aviva's new digital insurance JV is a business rethink, selling no-commission term life and critical illness plans.

"We'll have the most economical product in the market and the simplest. People don't wake up thinking, 'Let's go buy insurance.' We need marketing and engagement innovation - that's what we'll be testing.'' - Chris Wei (above), Aviva Digital's global chairman


AN OPPORTUNITY to drive a UK-based insurance group's digital ambitions has turned into a passion for Chris Wei, Aviva Digital's global chairman. For Aviva, the digital challenge is bearing fruit to date. The insurer generated £1 billion (S$1.8 billion) from digital sales in the...

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