Think different: 10 unconventional lessons from owning Apple shares for 10 years
Add BT as a preferred sourceWHEN the late Steve Jobs returned as Apple's CEO in 1997, he needed a new marketing strategy to revitalise a company that was floundering. His answer: Think Different.
The slogan became the rallying call for the Cupertino company's remarkable turnaround, transforming it into an enterprise that is worth well over two trillion dollars today.
I have been a fortunate Apple shareholder for over 11 years. During this time, I had a front row seat for a good part of the iPhone maker's rise to worldwide prominence.
TRENDING NOW
Malaysian tycoon Vincent Tan’s sell-downs point to pruning rather than an exit plan
Ohmyhome Ltd sells real estate business for token US$1 due to poor business and continued losses
Surbana Jurong group CEO Sean Chiao to step down; search for successor under way
What’s wrong with Orchard Road? Experts weigh in on the street’s cachet and its future
