New York
WALL STREET banks may have finally hit on a way to pinpoint the value of analysts and squeeze more money from their research: Stop making it so easy to share.
Bank of America Corp has started embedding analysts' reports into web pages, so it can more easily restrict access than with PDF files that are widely shared with people who aren't paying clients, said Candace Browning, the firm's head of research. It's joining rivals Morgan Stanley and Citigroup Inc in limiting access, and more plan to follow. The approach also makes it easier to track analysts' readership and customise products for specific types of clients, according to bank executives and consultants.
"The sell side for years...
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