Book review: The Little Book of Picking Top Stocks

WHEN I first saw the title of Martin Fridson’s latest masterwork, I wondered what the focus could possibly be, other than hitting pay dirt or selecting the winning horse, which happened to be a long shot.

Considering Fridson’s deep background in fixed-income analysis, I initially thought a secret edge could be found by using intense credit analysis or tracking the rise and fall of a company’s credit ratings.

But what happens when a company does not have credit ratings – or has very low ones? This “little” book with big ideas presents a novel approach that, to date, has not been systematised in such an evidence-based style as presented here.