FWD gears up for expansion in retail and high-net-worth insurance markets

FWD may be best known for its ubiquitous travel insurance, but it has since 2023 quietly expanded its line-up to include long-term life protection and investment products, targeting not just the retail market but also high-net-worth (HNW) individuals.

FWD chief executive Adrian Vincent has his eyes set on Singapore’s burgeoning wealth market. “We’ve been growing and thinking about how to build scale in Singapore. Beyond protection, how can we support our group’s ambition to help Singapore become an international wealth management centre? That has led to changes in our products and distribution strategy.”

Last year, FWD rolled out its first participating whole-life insurance products, one targeted at younger savers, and another at those aged 45 and up. It also has short-term endowments.