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Golden Equator Group to focus on asset growth, building inter-generational ties

The company has made key hires for its wealth business, and aims to expand assets under management to US$1 billion

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Genevieve Cua

Genevieve Cua

Published Tue, Jan 16, 2024 · 06:02 PM
    • Shirley Crystal Chua, founder and chief executive of Golden Equator Group, says the group aims to beef up its team of family office advisers to fuel growth in the group's assets under management.
    • Shirley Crystal Chua, founder and chief executive of Golden Equator Group, says the group aims to beef up its team of family office advisers to fuel growth in the group's assets under management. PHOTO: GOLDEN EQUATOR GROUP

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    THE Golden Equator Group has refreshed its business structure, putting a renewed focus on building linkages between the older and younger generations of wealth owners.

    It aims to grow its assets under management (AUM) to US$1 billion over the next couple of years, from the current “integrated” asset size of US$600 million, which includes wealth assets and private capital funds.

    Golden Equator Group has two main business pillars – capital and community. Most of the AUM sits in the capital segment, comprising the multi-family-office (MFO) service under Golden Equator Wealth, and private capital funds under Golden Equator Capital.

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