IN THE era of digital transformation, startups are often touted as having a significant edge over established giants due to their agility and streamlined operations. This agility allows them to innovate rapidly and adapt to evolving market trends.
However, the prevailing reality challenges this perception.
Contrary to popular belief, the largest US companies have strengthened their dominant positions over time, showing limited vulnerability to competition from smaller, newer players. Essentially, incumbents have become more, not less, secure.
For instance, since a decade ago, the market capitalisation of the Big Tech companies (Apple, Microsoft, Amazon, Alphabet and Meta Platforms) as a proportion...
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