Quiet luxury brands ring in greater returns
Brands which eschew flashy logos and imaging outperform in terms of operating margins, revenue growth and return on equity
Add BT as a preferred source
DeeperDive is a beta AI feature. Refer to full articles for the facts.
IF A tree falls in the forest and no one is around to hear it, does it make a sound? In the same vein, if a luxury good is worn by an individual and no one recognises it, does it still have value?
The answer is a resounding yes.
Late 2023, the DBS Chief Investment Office identified “quiet luxury” as a key investment theme. Quiet luxury stands apart from the broader luxury industry in that it does not draw attention to itself. Unlike the flashy branding of some luxury brands – think, for instance, conspicuous monograms and loud logos – quiet luxury prefers subtlety.
Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.
Share with us your feedback on BT's products and services
TRENDING NOW
‘Boring’ is the new black: The stars are aligning for a Singapore stock market revival
Near sell-out launches in March boost developer sales to 1,300 units after four slow months
China pips the US if Asean is forced to choose, but analysts warn against reading it like a sports result
Genting Singapore’s Lim Kok Thay receives S$7.5 million pay package for FY2025
