Quiet luxury brands ring in greater returns
Brands which eschew flashy logos and imaging outperform in terms of operating margins, revenue growth and return on equity
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IF A tree falls in the forest and no one is around to hear it, does it make a sound? In the same vein, if a luxury good is worn by an individual and no one recognises it, does it still have value?
The answer is a resounding yes.
Late 2023, the DBS Chief Investment Office identified “quiet luxury” as a key investment theme. Quiet luxury stands apart from the broader luxury industry in that it does not draw attention to itself. Unlike the flashy branding of some luxury brands – think, for instance, conspicuous monograms and loud logos – quiet luxury prefers subtlety.
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