Quiet luxury brands ring in greater returns
Brands which eschew flashy logos and imaging outperform in terms of operating margins, revenue growth and return on equity
Add BT as a preferred source
IF A tree falls in the forest and no one is around to hear it, does it make a sound? In the same vein, if a luxury good is worn by an individual and no one recognises it, does it still have value?
The answer is a resounding yes.
Late 2023, the DBS Chief Investment Office identified “quiet luxury” as a key investment theme. Quiet luxury stands apart from the broader luxury industry in that it does not draw attention to itself. Unlike the flashy branding of some luxury brands – think, for instance, conspicuous monograms and loud logos – quiet luxury prefers subtlety.
TRENDING NOW
‘I felt like dying’: Thai Singha beer scion speaks up after disclosure of alleged sexual abuse
CSE Global independent director quits after clashes with chairman Eugene Lai over board refresh
Tiger Beer lines up new products as Singapore operations’ role shifts from brewing to innovation
Single founders, billion-dollar valuations: AI is minting unicorn startups at birth
