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Robo-investing pits Vanguard against Fidelity in latest rivalry

New York

BARRAGED by investment firms eager to manage their life savings, many Americans are making their choice - for nobody. They're shrugging off investment advisers altogether in the hunt for lower costs, Bloomberg Markets magazine reports in its July/August special Rivalry issue.

So fund giants Vanguard Group and Fidelity Investments are trying to win them over - with robots. The rivals, which have a combined US$5.4 trillion in assets under management, are escalating the competition for customers...

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