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The Baer advantage

Thomas Meier explains why Julius Baer has managed to grow in Asia even as other banks have exited the business since 2005.

A FIRM commitment from the top and a willingness to invest - even as costs escalated - are some reasons Julius Baer managed to sink its roots in Asia's competitive private banking market, says veteran banker Thomas Meier.

In the past 10 years, Julius Baer has managed to grow even as a number of other banks exited the business.

Dr Meier is currently Julius Baer's region head for Asia Pacific and member of the executive board. From January, he will take on the role of non-executive vice-chairman of wealth management, based in Switzerland and reporting to Boris Collardi, the group's chief executive. Jimmy Lee will take over as head for Asia Pacific in January.

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