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US corporates and sports franchises may be lucrative plays for 2025

Against their global counterparts, US companies stand apart in innovation, efficiency and the size of their home market. The gap may yet widen

    • Donald Trump 2.0 is set to usher in an era of trade tariffs, likely triggering retaliatory actions from other countries and possibly escalating into a larger-scale trade war.
    • Donald Trump 2.0 is set to usher in an era of trade tariffs, likely triggering retaliatory actions from other countries and possibly escalating into a larger-scale trade war. PHOTO: BLOOMBERG
    Published Tue, Jan 14, 2025 · 06:48 PM

    AS THE old saying goes: “The markets are easy… they only go up or down.”

    While there is a kernel of truth in this, it is a dangerously simplistic view. Betting on a 50-50 chance is little more than speculation dressed up as strategy.

    The reality of investing is far more nuanced. It is not about attempting to predict the next move – whether it is up or down – but about carefully positioning yourself to thrive, regardless which direction the winds blow.

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