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10 lessons from (relentlessly) owning Amazon shares for 10 years

Published Tue, Sep 14, 2021 · 09:50 PM

    THE host of 60 Minutes struggled to contain his incredulity.

    Could an online bookseller, with an office located next to a porn shop, really destroy Sears Roebuck, the second-biggest retailer at the time, he mused. This TV programme aired over 20 years ago in 1999.

    Today, Sears is virtually gone, and in its place is Amazon.com. The mastermind behind the online retailer is Jeff Bezos, its founder and largest shareholder.

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