CONSUMPTION across Asia continues to undergo a transformation, as regional economies put the pandemic disruption in the rear-view mirror and consumer demands evolve. Digitalisation is a fact of life, but consumers have become increasingly savvy and demand a seamless, digital menu to assist with most aspects of day-to-day life, while still possessing a yearning for the human touch.
All companies must balance a consumer’s inclination towards human-led experience with their appetite for automation-driven products and services, but this is particularly pertinent in the financial services sector. Consumers are starting to perceive financial wellness as part and parcel of overall wellness and are...
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