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Bringing sustainable period products to women in poverty

Singapore-based start-up Freedom Cups looks to grow with the flow.

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Lisa Kriwangko

Published Sun, Mar 27, 2022 · 09:50 PM

    "IT WAS a great big mix of ethnicities, nationalities, and languages in the room. But we had one thing in common. Each of us bled once a month," Vanessa Paranjothy says, recounting one of Freedom Cups' beneficiary outreach sessions.

    Period education and de-stigmatisation are just 2 of the many goals sisters and co-founders Vanessa, Rebecca and Joanne Paranjothy had set for the company when it first started.

    Founded in 2016, Freedom Cups manufactures and sells eco-friendly period products, focusing mainly on menstrual cups.

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