Can fund managers spot winners in the digital age?

THE Internet of Things (IoT), 5G and Artificial Intelligence (AI) will enable customer preferences down to minute details to be satisfied at an acceptable cost level.

The lady who visits the café every Friday afternoon prefers coffee brewed with a certain water temperature. Skim milk of a certain brand gets a thumbs up. The carrot cake has to be served first. And after three nibbles, serve the latte - quirky but aren't we all idiosyncratic in some way or another.

However, the most important eye opener is the fact that the café staff realise the idiosyncrasies of the lady customer and all other customers through AI processed data captured through IoT sensors. When the most granular of preferences can be satisfied, customers will undoubtedly gravitate towards whichever producer who can deliver on a consistent basis.