How Lululemon defined athleisure and transformed the sporting world
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Think of athleisure, and Lululemon (NASDAQ: LULU) would be top of mind. The Canadian’s company’s rise to prominence started around a simple idea – building communities around yoga. The move proved to be prescient but was marred by controversy along the way.
Despite the setbacks, the brand has experienced wild success -- in the process, defining a new industry embraced by millions. As a Lululemon shareholder for over a decade, I had a front-row seat to the trials and tribulations as the brand rose to become a US$35 billion business.
A simple idea born in Canada
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