How Lululemon defined athleisure and transformed the sporting world

Think of athleisure, and Lululemon (NASDAQ: LULU) would be top of mind. The Canadian’s company’s rise to prominence started around a simple idea – building communities around yoga. The move proved to be prescient but was marred by controversy along the way. 

Despite the setbacks, the brand has experienced wild success -- in the process, defining a new industry embraced by millions. As a Lululemon shareholder for over a decade, I had a front-row seat to the trials and tribulations as the brand rose to become a US$35 billion business. 

A simple idea born in Canada