Investing in the millennial economy
The key to finding sustainable returns lies in identifying companies that have exposure to the millennial effect and are fundamentally sound.
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MILLENNIALS are the biggest demographic wave in history. They are also the world's most powerful consumer force, as they have more spending power than any other age group. Born between 1980 and 1999, the millennial generation or Gen Y grew up as "digital natives", resulting in very different spending and lifestyle preferences compared to previous generations.
The spending power of millennials, converging with technological change of unprecedented scale and velocity, represents a considerable source of continued industrial disruption. We call this the "millennial effect", where we have seen the evolution of new companies and business models that reflects the lifestyle preferences of this generation. This has also given rise to several key investment themes in the areas of technology, consumption, health as well as environmental, social and governance (ESG).
Technological connectivity and 5g the game changers
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