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An investment strategy that consistently underperforms

When a stock that you own becomes the largest in the market, instead of a reason to continue to hold, it is actually a sell signal

Published Fri, Dec 21, 2018 · 09:50 PM

    THERE'S a popular investment strategy that consistently underperforms the market. You are unknowingly likely to be allocating part of your investment portfolio to this strategy, whether directly or indirectly by owning some of the many funds that follow it.

    The latest "stock pick" of this strategy is Apple shares. Apple investors, beware.

    On Aug 20, 2012, Apple established itself as the most valuable company in history in terms of market capitalisation, with a market cap of over US$620 billion and a share price of US$662.

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