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Playing the social (commerce) game right

After his food takeaway platform failed, Henson Tsai rebounded quickly to build SleekFlow, a SaaS omnichannel social commerce platform that serves more than 5,000 businesses today.

"Once you've decided that you want to build a startup, you will never think of giving up," says Henson Tsai, who has dreamed of being an entrepreneur since he was in high school.

Four years ago, the 24-year-old from Hong Kong left a cushy job as a management consultant at Ernst & Young to set up his first venture - a food takeaway platform that allowed office workers in the city to order takeouts at half price.

The venture lasted for less than 6 months. The Hong Kong market was oversaturated with similar platforms, and low margins from the food takeaway business model ultimately made the business unsustainable, Tsai tells The Business Times.

He ended up burning through a 6-figure HKD capital...

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