The Business Times
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THE HUSTLE

Playing the social (commerce) game right

After his food takeaway platform failed, Henson Tsai rebounded quickly to build SleekFlow, a SaaS omnichannel social commerce platform that serves more than 5,000 businesses today.

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Paige Lim

Paige Lim

Published Mon, Sep 26, 2022 · 05:50 AM
    • The Covid-19 pandemic served as an unexpected catalyst for SleekFlow’s growth, as many companies were forced to move their businesses online, Tsai says.
    • The Covid-19 pandemic served as an unexpected catalyst for SleekFlow’s growth, as many companies were forced to move their businesses online, Tsai says. PHOTO: SLEEKFLOW

    “ONCE you’ve decided that you want to build a startup, you will never think of giving up,” says Henson Tsai, who has dreamed of being an entrepreneur since he was in high school.

    Four years ago, the 24-year-old from Hong Kong left a cushy job as a management consultant at Ernst & Young to set up his first venture – a food takeaway platform that allowed office workers in the city to order takeouts at half price.

    The venture lasted for less than 6 months. The Hong Kong market was oversaturated with similar platforms, and low margins from the food takeaway business model ultimately made the business unsustainable, Tsai tells The Business Times.

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