Playing the social (commerce) game right
After his food takeaway platform failed, Henson Tsai rebounded quickly to build SleekFlow, a SaaS omnichannel social commerce platform that serves more than 5,000 businesses today.
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“ONCE you’ve decided that you want to build a startup, you will never think of giving up,” says Henson Tsai, who has dreamed of being an entrepreneur since he was in high school.
Four years ago, the 24-year-old from Hong Kong left a cushy job as a management consultant at Ernst & Young to set up his first venture – a food takeaway platform that allowed office workers in the city to order takeouts at half price.
The venture lasted for less than 6 months. The Hong Kong market was oversaturated with similar platforms, and low margins from the food takeaway business model ultimately made the business unsustainable, Tsai tells The Business Times.
