Pre-war cars sell for roaring numbers at 2021's first major auction

Biggest in-person auction event for classic cars since the onset of the pandemic brings promising returns.

    Published Fri, Jun 11, 2021 · 09:50 PM

    AFTER a year of online sales and virtual showings, car auctions are back for real - in a big way.

    During the Amelia Island Concours d'Elegance May 20-23, collectors paid a premium for the world's rare automotive classics in the largest live auction weekend event since the Covid-19 pandemic began. Many lots went for well over their high estimates.

    Together, the two auction houses that sold during the annual car show off the coast of Florida amassed sales of US$61.3 million, up from US$57.2 million in March 2020. (The event is traditionally held at the Golf Club of Amelia Island in early March every year; for 2021, organisers pushed it to May).

    The top seller was a 1929 Duesenberg Model J Murphy Torpedo Convertible Coupe that RM Sotheby's sold for US$5,725,000, more than US$1 million over its US$4 million high estimate. It was the third-highest auction price ever paid for a Duesenberg and the first of five pre-war cars to fill the list of top 10 sellers. The other five in the top 10 were - no surprise - Ferraris, which saw a 100 per cent sell-through rate for the duration of the weekend, said John Wiley, who manages valuation analytics for classic car insurer Hagerty.

    Other wildly successful sales included a 1965 Porsche 356 Cabriolet that sold for US$250,000 (beating a US$175,000 high estimate thanks to its unique "PTS Orange" colour) and a 1934 Bugatti Type 57 for US$1.2 million (high estimate US$1 million). A 1971 Jaguar E-Type Series III sold for US$115,000, or US$15,000 over its high estimate. A buttery-yellow 1968 Ferrari hammered at US$2.55 million (estimate US$2.5-2.8 million).

    All told, both Bonhams and RM Sotheby's saw increases in the average price of the cars sold and in overall sell-through rates, with RM Sotheby's nearly doubling their average sale price from US$263,479 in 2020 to US$441,882 in 2021. Insiders called the results a strong retort to the haphazard if not cancelled sales that dotted the 2020 auction calendar.

    "It was like 2015 again," said Steve Serio, an Amelia attendee for over 20 years. He deals in seven-figure Porsches, Ferraris, Bizzarrinis, Aston Martins and the like. "The market disruptor known as Bring a Trailer, combined with the new and literal roaring 20s, liquidity spreading to hard assets, and folks looking at their own mortality have all led to this perfect sales moment."

    Serious buyers only need apply

    It was a chiselled-down, highly motivated and highly competitive group of buyers who led to the strong surge in car prices. The smaller Amelia leaned heavily toward professional car brokers, dealers, and serious collectors, Mr Serio said, not so much the looky-loo types who would have been the ones cramming the auction room to watch and cheer loudly (though likely not bid) in previous years.

    Some of the narrowed attention translated into surprise with the oldest classic cars far exceeding expectations. Whereas in previous years auctioneers had speculated that the 100-year-old Cruella de Vil-style saloons were coveted largely by a dying breed - wealthy octogenarians, mainly - in 2021, the hottest cars sold were the types of pre-war vehicles that would have been popular in the (previous) Roaring 20s and early 1930s.

    Pre-war specimens such as the 1934 Mercedes-Benz 500K Sindelfingen Roadster that sold for US$4.9 million (including buyer's premiums) represented a larger share of the consignments this year than last year, up to 37 per cent versus 25 per cent in 2020, said Hagerty. Sell-through rates of the Art Deco coaches with swirling fenders and two-tone paint schemes held strong, too, up slightly from 78 per cent to 80 per cent, as did their average sale price, which increased by 6 per cent to US$423,728.

    Hagerty's Mr Wiley chalked up their success to a potential segmentation that is happening across the auction world that sees certain eras of cars gravitating to certain venues. The old cars with the brass on them (headlights, grilles, radiators, ornamental trim), he said, are back - if you are on a golf course. Just don't expect it to be listed on your favourite Internet auction site any time soon.

    "Online auctions are now the place to go for a young-timer car from the 1980s and 90s," he said, noting that while more youthful collectors are more prone to buy less expensive collectables online, the elder statesmen of the car world - and those who can afford to spend - prefer to do it live in living colour across a verdant putting green. "The traditional live auction world is where you're going to to buy the traditional cars, like a 1960s Ferrari and the Duesenberg," he added.

    Meanwhile, the ebullient sales results bode well for the climax of the car auction calendar, the back-on-again Pebble Beach Concours d'Elegance in August. So far, so good, said Mr Serio: "I hope it stays this way for a while." BLOOMBERG

    Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.

    Share with us your feedback on BT's products and services