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THE HUSTLE

Priming young property agents to sell dream homes on YouTube

Real estate entrepreneur Nicholas Tan gets creative while grooming the next generation of property leaders.

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Fiona Lam

Fiona Lam

Published Mon, Apr 25, 2022 · 05:50 AM
    • “It’s ludicrous to ask a new agent to go out there and start prospecting when they have zero experience in solving the client’s problems or pain points,” says Selling Singapore founder Nicholas Tan.
    • A screenshot of a virtual home tour by Selling Singapore. The general format of the team's videos was modelled after US real estate personalities’ YouTube property tours and reality TV shows.
    • “It’s ludicrous to ask a new agent to go out there and start prospecting when they have zero experience in solving the client’s problems or pain points,” says Selling Singapore founder Nicholas Tan. PHOTO: SELLING SINGAPORE
    • A screenshot of a virtual home tour by Selling Singapore. The general format of the team's videos was modelled after US real estate personalities’ YouTube property tours and reality TV shows. PHOTO: SELLING SINGAPORE

    WHEN he was a newbie real estate agent, Nicholas Tan spent his days as a sleep-deprived “zombie”.

    His daily routine kicked off at 5 am and consisted of rushing down to project sites, getting information from developers and construction workers, canvassing for prospective customers, conducting property viewings, before wrapping up the day’s work at 2 am.

    “I would be scribbling into a spreadsheet on a clipboard while sweating in a dark car-park stairway in the middle of the night,” recalls Tan, now founder of real estate media brand Selling Singapore.

    The HustleProperty agentsSingapore property

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