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Priming young property agents to sell dream homes on YouTube

Real estate entrepreneur Nicholas Tan gets creative while grooming the next generation of property leaders.

Fiona Lam
Published Mon, Apr 25, 2022 · 05:50 AM
    • “It’s ludicrous to ask a new agent to go out there and start prospecting when they have zero experience in solving the client’s problems or pain points,” says Selling Singapore founder Nicholas Tan.
    • A screenshot of a virtual home tour by Selling Singapore. The general format of the team's videos was modelled after US real estate personalities’ YouTube property tours and reality TV shows.
    • “It’s ludicrous to ask a new agent to go out there and start prospecting when they have zero experience in solving the client’s problems or pain points,” says Selling Singapore founder Nicholas Tan. PHOTO: SELLING SINGAPORE
    • A screenshot of a virtual home tour by Selling Singapore. The general format of the team's videos was modelled after US real estate personalities’ YouTube property tours and reality TV shows. PHOTO: SELLING SINGAPORE

    WHEN he was a newbie real estate agent, Nicholas Tan spent his days as a sleep-deprived “zombie”.

    His daily routine kicked off at 5 am and consisted of rushing down to project sites, getting information from developers and construction workers, canvassing for prospective customers, conducting property viewings, before wrapping up the day’s work at 2 am.

    “I would be scribbling into a spreadsheet on a clipboard while sweating in a dark car-park stairway in the middle of the night,” recalls Tan, now founder of real estate media brand Selling Singapore.

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