The Business Times
business-time-50
THE HUSTLE

Priming young property agents to sell dream homes on YouTube

Real estate entrepreneur Nicholas Tan gets creative while grooming the next generation of property leaders.

google-preferred-sourceAdd BT as a preferred source
Fiona Lam

Fiona Lam

Published Mon, Apr 25, 2022 · 05:50 AM
    • “It’s ludicrous to ask a new agent to go out there and start prospecting when they have zero experience in solving the client’s problems or pain points,” says Selling Singapore founder Nicholas Tan.
    • A screenshot of a virtual home tour by Selling Singapore. The general format of the team's videos was modelled after US real estate personalities’ YouTube property tours and reality TV shows.
    • “It’s ludicrous to ask a new agent to go out there and start prospecting when they have zero experience in solving the client’s problems or pain points,” says Selling Singapore founder Nicholas Tan. PHOTO: SELLING SINGAPORE
    • A screenshot of a virtual home tour by Selling Singapore. The general format of the team's videos was modelled after US real estate personalities’ YouTube property tours and reality TV shows. PHOTO: SELLING SINGAPORE

    WHEN he was a newbie real estate agent, Nicholas Tan spent his days as a sleep-deprived “zombie”.

    His daily routine kicked off at 5 am and consisted of rushing down to project sites, getting information from developers and construction workers, canvassing for prospective customers, conducting property viewings, before wrapping up the day’s work at 2 am.

    “I would be scribbling into a spreadsheet on a clipboard while sweating in a dark car-park stairway in the middle of the night,” recalls Tan, now founder of real estate media brand Selling Singapore.

    The HustleProperty agentsSingapore property

    TRENDING NOW

    Galven Tan has resigned to pursue new opportunities, says Knight Frank Singapore. 

    Knight Frank Singapore CEO Galven Tan resigns after 2.5 years at helm

    National Development Minister Chee Hong Tat says: “The best way is for the government to shape behaviours with the judicious use of market-based incentives, where possible.”

    ABSD deadline extended to up to 7 years for developers of large en bloc sites to encourage reuse of land

    National Development Minister Chee Hong Tat noted that the public housing market has seen a moderation in resale flat prices over the past few quarters, following multiple rounds of cooling measures as resale prices surged.

    15-month wait-out curb lifted for private property owners buying HDB resale flats

    The income upgrade has rendered the Philippines “too wealthy” to qualify for the concessional foreign aid and development loans.

    Philippines’ income upgrade hides grim reality for most Filipinos

    Latest T-bills Treasury Bills Results & Interest NewsLatest SSB Singapore Savings Bonds NewsLatest COE Certificate of Entitlement News
    Latest Johor-Singapore SEZ NewsLatest BTO Build To Order & Sales of Balance NewsLatest STI Straits Times Index NewsLatest SGX Dividends, Share Price NewsLatest Bonds Market NewsLatest Singapore Stocks To Buy NewsLatest Singapore Economy News
    View More