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Priming young property agents to sell dream homes on YouTube

Real estate entrepreneur Nicholas Tan gets creative while grooming the next generation of property leaders.

WHEN he was a newbie real estate agent, Nicholas Tan spent his days as a sleep-deprived “zombie”.

His daily routine kicked off at 5 am and consisted of rushing down to project sites, getting information from developers and construction workers, canvassing for prospective customers, conducting property viewings, before wrapping up the day’s work at 2 am.

“I would be scribbling into a spreadsheet on a clipboard while sweating in a dark car-park stairway in the middle of the night,” recalls Tan, now founder of real estate media brand Selling Singapore.

“At the beginning of a real estate salesperson’s journey, you typically hustle very quickly to secure a bunch of clients.”

But he...

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