Singlife with Aviva strategic review aims to expand offerings and client base
Group CEO Pearlyn Phau is keen to appeal to a range of clientele, including HNWIs; the entity aims to continue to be active in the par products market, she adds
Singapore
SINGLIFE with Aviva isn't exactly a new entity in Singapore's traditionally staid insurance industry.
But a strategic review of the business by group chief executive Pearlyn Phau, who was roped in last August, may well refresh and enhance its offerings to appeal to a range of clientele, including high net worth individuals (HNWI), licensed financial advisory (FA) firms and retail customers.
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