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Singlife with Aviva strategic review aims to expand offerings and client base

Group CEO Pearlyn Phau is keen to appeal to a range of clientele, including HNWIs; the entity aims to continue to be active in the par products market, she adds

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Genevieve Cua

Genevieve Cua

Published Tue, Mar 1, 2022 · 09:50 PM

    Singapore

    SINGLIFE with Aviva isn't exactly a new entity in Singapore's traditionally staid insurance industry.

    But a strategic review of the business by group chief executive Pearlyn Phau, who was roped in last August, may well refresh and enhance its offerings to appeal to a range of clientele, including high net worth individuals (HNWI), licensed financial advisory (FA) firms and retail customers.

    Aviva Singlife

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