Singlife with Aviva strategic review aims to expand offerings, client base

SINGLIFE with Aviva isn't exactly a new entity in Singapore's traditionally staid insurance industry.

But a strategic review of the business by group chief executive Pearlyn Phau, who was roped in last August, may well refresh and enhance its offerings to appeal to a range of clientele, including high-net-worth individuals (HNWIs), licensed financial advisory (FA) firms and retail customers.

Singlife with Aviva is the merger of insurance upstart Singlife and Aviva, first announced in 2020 in a deal valued at S$3.2 billion, the largest insurance deal at that time. Ms Phau previously held a number of senior leadership roles in DBS Group.