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Six supertrends to keep an eye on

It's time for the finance industry to focus on long-term societal and environmental goals

Published Tue, May 25, 2021 · 09:50 PM

    IT has become clear that investing with purpose, both financially and together with societal and environmental goals, is set to be the future of the financial industry.

    It is important to also consider a long-term view and this was our aim when we initially launched our Supertrends themes in 2017, capturing multi-year societal trends that could lead to fast-growing business opportunities and also enable investors to grow their capital.

    Recently, we updated our Supertrends theme in alignment with the United Nations' Sustainable Development Goals (SDGs) for the first time to provide investors with a simple and transparent framework to prioritise their investments according to their purpose, be it climate action or in the healthcare space.

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