When to sell your shares

BUYING shares is easy. We might, for instance, see or hear about a company that we quite like the sound of. Then we try and estimate what the shares might be worth. Some of us might use fundamental analysis. Some might examine charts and technical analysis to work out if the share is cheap or expensive.

Others might rely on brokers, who may even provide us with price targets. If the market price of the share is below what we believe they should be worth, then that might be a good time to buy. It is quite straightforward.

But what happens after we have splashed our cash is the tricky part. Even professional investors can agonise over what to do with certain shares in their portfolios.